Brandi is how ESAI gets to know you.
Here's what happens behind the scenes:
Every time you talk to Brandi, she learns something new about you.
That new information feeds into your BrandID — your dynamic identity profile.
A stronger BrandID means tools like Major Mentor and School Match Maker can surface more precise, more personal matches.
The more you talk to Brandi, the better ESAI understands your story, your strengths, and your goals, and the more useful everything else in the platform becomes. Regular check-ins are the single best way to keep your matches sharp.