ESAI follows a simple loop that gets more powerful the more you use it.
Build your BrandID. Your BrandID is a dynamic profile of who you are: your story, strengths, stats, and personality. The richer it is, the better ESAI understands you.
Talk to Brandi. Every conversation with Brandi teaches her something new about you, which strengthens your BrandID.
Get matched. Tools like Major Mentor and School Match Maker use your BrandID to surface majors, schools, careers, jobs, and opportunities that actually fit.
Take action. Use tools to frame your story, plan activities, draft essays, and get application-ready.
Save and track. Your work lands in My Stuff and Favorites, and Punch Cards mark your progress.
The takeaway: the more you put in, the sharper and more personal your results get.